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PPC Specialist in Phoenix, AZ at G/O Digital

Date Posted: 2/12/2018

Job Snapshot

Job Description

G/O Digital is seeking a talented, resourceful and energetic individual who is an expert in PPC and understands the digital advertising landscape. The role will include collaborating with our Account Management team to manage G/O clients’ PPC campaigns and strategies. As a digital agency, our services are constantly evolving to support the needs of our clients. These services include: search, display and social advertising, search engine optimization programs, email marketing, marketing automation, etc.

 The  PPC Specialist has a proven track record of simultaneously managing numerous PPC campaigns, which deliver stellar results and yield positive ROI. Search Engine Land & Search Engine Watch are your top bookmarks and you read SEM blogs religiously. No stranger to Excel; you’re quick to generate a pivot table, analyze data and interpret the results into actionable tactics. You’ve actively managed a book of business with multiple clients, each spending upwards of $10k per month on Paid Media – citing strategic wins you can identify and describe offhand. You’re an expert with SEM tools and automation, utilizing bid rules, appending keyword modifiers, etc. 

Scope of work

  • Build Search & Display Network PPC campaigns across varying platforms
  • Manage numerous clients simultaneously, while optimizing towards individual performance goals
  • Work collaboratively with Account Managers to craft strategy and set proper client expectations; Collaborating with management to create training programs and develop best practices.
  • Effectively communicate wins, identify trends, and proactively offer campaign suggestions; Able to communicate complex ideas effectively to clients.
  • Audit campaigns and adjust to accurately & evenly pace with client advertising budgets
  • Ongoing education to remain dominant in cutting-edge PPC disciplines
  • Able to react to change productively and handle other essential tasks as assigned

Job Requirements

About G/O Digital

G/O Digital is a division of TEGNA Inc. (NYSE: TGNA). We help businesses, big & small #WinLocal. For National Brands and Agencies, we transform content into commerce. For Small and Medium Sized Businesses (SMBs), G/O Digital is a one-stop-shop for local businesses looking to connect with consumers through digital marketing. The G/O Digital premise is simple: whether you’re a big brand marketer or local business owner, we deliver a simple suite of digital marketing solutions to connect with consumers locally in a meaningful, personal way that drives measureable results.

About TEGNA

TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 46 stations in 38 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and 32 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.

TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information.

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